Research and Business Intelligence

Research and Business Intelligence

Optimize Africa is a trusted advisers in various Industries and companies, we continue to improve our service offering and make improvements continually leading to growth in our presence across the continent.

Our Research and Business Intelligence units is proactive and comprises of an up to date that keeps track of industry advances that are critical for our clients. Which is an important fact of the modern business Eco-System which is driven by technological advancement.

We strategically advice and analyse changes, pro and cons and the level of risk exposure brought about by such changes to best advice our clients so as they make an informed decision.

This is enabled through;

  • Customer satisfaction surveys
  • Brand equity surveys
  • Employee satisfaction & corporate reputation
  • Feasibility studies
  • Advertising effect & communication research
  • Market segmentation studies
  • Monitoring & evaluation surveys
  • Feasibility Studies
  • Social Evaluation of social community projects.

Customer satisfaction

Customer Satisfaction Systems grow a business’s revenues and profits by improving retention among its customers,

Brand equity surveys

The purpose of brand awareness and perception assessments is to track changes in awareness and perceptions of an organization’s brand,

Employee Engagement Surveys

Employee Engagement Surveys measure whether employees are fully involved and enthusiastic about their work and company.

Research and Feasibility studies

Our Research and Business Intelligence unit is proactive and up to date. It keeps track of industry advances that are critical for our clients

Market segmentation

Market Segmentation is a process of dividing the market of potential customers into different groups and segments on the basis of certain characteristics.

Monitoring & Evaluation

Monitoring is the systematic process of collecting, analyzing and using information to track a programme’s progress toward reaching its objectives and to guide management decisions.

Social Enterprises and Social Impact Evaluation

Organizations face a quandary—they are too small to support the growth they need and the impact they want to have.

Corporate Reputation

Companies that focus on good profits, the kind that come with customers’ enthusiastic cooperation, are more likely to thrive.

Those scale projects

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